Fresh Cosmetics Giant Lush Seamlessly Integrates Data Sources for Deeper Customer Insights

About Lush

Lush is a handmade cosmetics company headquartered in the UK who pride themselves on their ethical approach to business.

Lush places emphasis on fresh ingredients like organic fruits and vegetables, fight tirelessly against animal testing and operate a thoroughly comprehensive Ethical Buying department, supporting Fair Trade and Community Trade initiatives.

The challenge

Lush have over 900 shops worldwide, a large Digital presence and many back-office systems that support their business. Lush needed a cloud-based data-platform that helped centralise data for use in their Business Intelligence and Reporting tools. The platform also needed to manage communication between operational systems and embed analytics in some of their systems.

The solution

We worked in collaboration with the Lush Business Intelligence and Data teams to build an Integration Repository that pulls data from key systems, and acts as a data source for Power BI and Analytics. Our team utilised our Open Source framework to support this solution, bringing them in-line with Lush’s policy of using Open Source solutions where it can. Lush are also using Open Query to expose data in near real-time to consumers around the business.

The outcome

An integration repository that has multiple data sources coming from many areas of Lush’s business. Analytics being delivered to business users in near real-time, providing timely actionable insights. A solution and system that Lush’s internal team now own and continue to develop as the appetite for data at Lush continues to grow.

DataShapa – A Transparity company

This project was completed by DataShapa, a data consultancy and part of the Transparity family. The DataShapa team joined our Data & AI practice in 2023, find out more here.